One of the biggest mistakes your company can make is assuming you understand your customers. Businesses, especially outward bound sales-based businesses (isn’t that all businesses today?), sometimes assume (mistakenly so) that once they have profiled their customers, that profile doesn’t change. This mistake can lead to companies guessing what might work for all of their […]
A good sales process doesn’t always mean constant sales success. It’s inevitable that companies, management teams, and employees alike will need to pivot from time to time as circumstances change and their business goals evolve. No matter the change, transforming your business processes can be a difficult and overwhelming feat to take on alone. Products […]